Visual storytelling in the academic environment
Anglo-American University (AAU) in Prague is a leading educational institution characterized by its international community.
Visual standards and complex production
At the beginning of our collaboration, we took over the entire production process – from creating initial concepts and directing interviews to filming and editing long-form videos and engaging Reels.
By moving AAU to a new, modern, visual standard, we ensured that every media output accurately reflects the prestige and dynamic nature of the university.
Creative concepts and authentic storytelling
A strong university brand stands on the people who create it. To capture the true essence of AAU, we developed and produced new "episodes" that go beyond traditional academic marketing. "Alumni Spotlights" highlight the success stories and diverse career paths of former students. "Messages from Parents to New Students," filmed during orientation week, capture sincere and emotional moments. These strategic concepts build deep trust and connection with future students and their families.
We have improved visual standards through comprehensive production.
We created creative concepts and authentic storytelling.
We have documented over three hundred university events.
Capturing student life and evergreen content
University life is defined by an active community. Over the course of our five-year collaboration, we have photographed and documented more than 350 university events. This massive and consistent effort has provided AAU with a rich and constantly growing library of content, ensuring that their social media, website, and offline marketing materials are always fresh, authentic, and engaging.