Crafting High-End Wellness Commercials
The Hanscraft brand is synonymous with premium relaxation and the production of state-of-the-art hot tubs and saunas.
Project Overview - Hanscraft filming and photoshoot
The Hanscraft brand is synonymous with premium relaxation and the manufacture of top-of-the-line hot tubs and saunas. When launching their latest luxury products – the Okandinavia diamond hot tub and the Quadra XL sauna – they needed visual materials that would match the quality of their craftsmanship.
Our goal was to lead the project from the very ground up and deliver two highly professional commercials along with premium lifestyle and product photography.
Concept, treatment and complex production
This project required a creative approach from A to Z. We started with a blank canvas, creating the central concept and creative treatment to make the ultimate wellness experience stand out. Bringing this vision to life required assembling and leading a complete, professional film crew. In the role of creative leader and production manager, we managed every moving part of the shooting process—from coordinating cast to the technical setup of grip and lighting—ensuring the flawless execution of the brand's vision.
Premium visual materials for Hanscraft news.
Complete management of the concept and the fifteen-hour shoot.
Delivery of two advertisements and premium photos.
Dynamic on-location production
Filming luxury lifestyle content requires perfect environmental control. We executed a rigorous, highly structured 15-hour shoot at the beautiful Aparthotel Na Klenici. The production schedule was meticulously planned to capture the products in their best light. We began with morning interior setups in the hotel, before moving outside to capture the hot-tub and sauna in bright daylight. As the sun set, the crew transitioned into complex nighttime lighting setups, capturing the moody, atmospheric luxury of the wellness products under the night sky. Project Credits & Crew - Concept, Line Producer & Director: Kyle Herda - Director of Photography: Mihir Kulkarni - Photographer: Tomáš Železný - Editor: Shivraj Sharad Kshatriya - 1st AC: Roshan Lakhe - 2nd AC: Marques Pigg - Grip: Vasu Kalra - Best Boy: Mihir Dhamankar - Runner: Nicole Sarah Točík - Cast: Michaela Kopková, Nikola Eberl, Kryštof Veber - Location: Aparthotel Na Klenici